"Well Chief," replied the owner,"all I got is this here generic paper. It doesn't even have a name."

Out of desperation, the chief took a roll, and went home. The next morning, he returned with the roll of paper, half used.

"How's it going Chief," asked the owner, How did you like that paper?"

"I found name for paper, " said the Chief, throwing the remander of the roll on the counter. " Me callum 'John Wayne Toilet Paper'."

The store owner asked him why and the old man replied, "'Cause it rough, it tough, and don't take no shit from no Indian."